Writing & Thinking
Frameworks, reflections, and honest takes on building in complex environments. Many posts start on X first — polished versions live here.
Why I Built TrueSella: Solving Trust in Nigerian Social Commerce
Nigerian social commerce exploded on Instagram and WhatsApp — but trust didn't keep up. Here's why I built TrueSella, and what we're solving.
Strategy in High-Constraint Environments
Most strategy frameworks assume abundant resources, stable institutions, and predictable markets. They fail when applied in environments where capital is scarce, infrastructure is unreliable, and policy can shift overnight.
The African Entrepreneur's Real Playbook
Imported playbooks from Silicon Valley or Harvard case studies rarely survive first contact with African reality. Here's the grounded alternative built on distribution, trust, and capital efficiency.
What Building on a Visa Actually Looks Like
The invisible constraints, the mental load, and the strategies I’ve developed to keep moving forward anyway while building in public.
Why Africa’s Biggest Problem Isn’t Capital — It’s Thinking
A contrarian view on what’s actually holding the continent back — and the uncomfortable conversations we need to have about strategic thinking.